Veradigm TouchPoint Media

Reach Targeted Providers at the Point of Care, in a Channel They Use Every Day - Their EHR*

EHR marketing to healthcare professionals can help raise provider awareness about available therapies for their patients

Effectively reaching providers where they practice has only become more important as utilization of the traditional face-to-face sales models has evolved. This evolution was well underway even before it was further accelerated by impact of the COVID-19 pandemic.

Some data aggregators and consultants can support biopharma companies, payers, and other healthcare industry organizations in delivering some form of point-of-care advertising to providers via their electronic health record (EHR). But only Veradigm TouchPoint Media helps you get the most from your media budget by delivering highly targeted awareness messaging that combines significant scale and reach, measurable results, and trusted execution built on a decade of leadership in point-of-care media - and all in a manner compliant with HIPAA and other applicable laws.

VERADIGM
TOUCHPOINT MEDIA
COMPETITORS POINT-OF-CARE
CHANNELS
MESSAGING Brand awareness messaging to Allscripts and Veradigm EHR* platforms—the largest ambulatory EHR user base in the U.S. No ability to message to providers utilizing any Allscripts or Veradigm EHR* platforms
BRAND
AWARENESS
Highly targeted brand awareness messaging contextually integrated into the EHR* workflow Limited brand awareness messaging, limited touchpoints
COMMUNICATION Leverage unique real world data insights to deliver approved messaging to the right provider at the right time within their EHR* Varying degrees of targeting that often result in limited, non-targeted communication
TARGETING Completes your media mix with awareness messaging targeted on de-identified real-time data specific to the patient encounter Cannot target based on de-identified real-time data, leaving your EHR media tactics incomplete
EXPERTISE Pioneer in EHR media for a decade with > 16B impressions delivered and partnerships with 200+ life science brands Cannot match Veradigm’s combination of EHR expertise, precision targeting, scale, transparency and experience

*EHR = electronic health record. The Practice Fusion EHR displays advertisements in an iframe window that is separate and distinguishable from the clinical and practice management workflow within the EHR.


How does Veradigm TouchPoint Media work?

Unlike any other communication or physician marketing channel available to life science companies, brand awareness messaging to healthcare providers within their EHR (or with other essential platforms such as e-prescribing) can help you to reach providers of interest at multiple points throughout their clinical workflow.*

*No biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.

Below is the Veradigm TouchPoint model for EHR Media:


What Makes Veradigm TouchPoint Media Different?

  • Accurate – marketing to doctors’ offices has to be done in a way that is clinically relevant for prescribers if it is to be effective. Veradigm leverages de-identified real-time data from the EHR to deliver highly targeted awareness messaging to relevant prescribers.
  • Comprehensive - delivers awareness messaging across a broad range of key clinical workflow elements that are integral to the provider/patient consultation.
  • Proven - successfully executed more than 500 campaigns on behalf of nearly all of the top BioPharma companies to one of the largest EHR provider audiences in the U.S. - all in a manner compliant with HIPAA and other applicable laws

Complete Your Provider Media Mix with Industry-leading Point-of-care Communication Designed to Help You Meet Your Goals

If you are looking to evolve your media mix to outperform expectations in this rapidly changing environment, Veradigm TouchPoint Media can help. Reach out to us today, and one of our team of experienced experts will contact you to better understand your goals and work with you to put together a custom plan to start driving towards them, quickly and efficiently.

LEARN MORE ABOUT VERADIGM TOUCHPOINT MEDIA

For more information about Veradigm TouchPoint Media

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