Point of Care Marketing
Effectively reaching providers where they practice has only become more important as utilization of the traditional face-to-face sales models has evolved. This evolution was well underway even before it was further accelerated by impact of the COVID-19 pandemic.
Some data aggregators and consultants can support biopharma companies, payers, and other healthcare industry organizations in delivering some form of point-of-care advertising to providers via their electronic health record (EHR). But only Veradigm Digital Health Media helps you get the most from your media budget by delivering highly targeted awareness messaging that combines significant scale and reach, measurable results, and trusted execution built on a decade of leadership in point-of-care media - and all in a manner compliant with HIPAA and other applicable laws.
VERADIGM DIGITALHEALTH MEDIA |
COMPETITORS POINT-OF-CARECHANNELS |
|
|---|---|---|
| MESSAGING | Brand awareness messaging to Allscripts and Veradigm EHR* platforms—the largest ambulatory EHR user base in the U.S. | No ability to message to providers utilizing any Allscripts or Veradigm EHR* platforms |
| BRAND AWARENESS |
Highly targeted brand awareness messaging contextually integrated into the EHR* workflow | Limited brand awareness messaging, limited touchpoints |
| COMMUNICATION | Leverage unique real world data insights to deliver approved messaging to the right provider at the right time within their EHR* | Varying degrees of targeting that often result in limited, non-targeted communication |
| TARGETING | Completes your media mix with awareness messaging targeted on de-identified real-time data specific to the patient encounter | Cannot target based on de-identified real-time data, leaving your EHR media tactics incomplete |
| EXPERTISE | Pioneer in EHR media for a decade with > 16B impressions delivered and partnerships with 200+ life science brands | Cannot match Veradigm’s combination of EHR expertise, precision targeting, scale, transparency and experience |
*EHR = electronic health record. The Practice Fusion EHR displays advertisements in an iframe window that is separate and distinguishable from the clinical and practice management workflow within the EHR.
Unlike any other communication or physician marketing channel available to life science companies, brand awareness messaging to healthcare providers within their EHR (or with other essential platforms such as e-prescribing) can help you to reach providers of interest at multiple points throughout their clinical workflow.*
*No biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.
Veradigm Digital Health Media is the first EHR marketing solution to be accepted as a member of the Point of Care Marketing Association (POCMA).
“Veradigm’s platform of reaching HCPs in their workflow makes them an excellent resource for the association and its members. We look forward to their insights and involvement as we grow the POC industry.” - POCMA Executive Director
Veradigm shares POCMA’s goal of raising healthcare providers’ awareness through innovative point of care marketing channels. With our membership, we look forward to contributing to the establishment of industry best practices.
If you are looking to evolve your media mix to outperform expectations in this rapidly changing environment, Veradigm Digital Health Media can help. Reach out to us today, and one of our team of experienced experts will contact you to better understand your goals and work with you to put together a custom plan to start driving towards them, quickly and efficiently.
Learn more about Veradigm Digital Health Media