As traditional face-to-face sales models decline, digital health marketing and EHR advertising have become critical channels for engaging providers at the point of care with transparent, compliant execution.
Veradigm Digital Health Media helps you maximize your media investment with highly targeted awareness messaging that delivers:
All campaigns are executed in a manner fully compliant with HIPAA and other applicable regulations. Leveraging the Veradigm Network, one of the largest ambulatory EHR user bases in the U.S., your brand connects with a vast network of healthcare providers through digital health marketing and EHR advertising, increasing visibility and impact across the clinical workflow using exclusive first-party data and advanced AI methodologies.
Veradigm Digital Health Media is the first and only electronic health record (EHR) media provider to be validated and certified for EHR advertising by the Point of Care Marketing Association (POCMA).
Veradigm Digital Health Media is the leader in EHR media for over a decade, with 16B+ impressions delivered for 200+ life science brands. Pioneering innovations like trigger targeting, AI audiences, and POCMA membership, other EHR media vendors cannot match Veradigm’s depth of experience, proven performance, transparency and leadership in EHR media.
VERADIGM DIGITALHEALTH MEDIA |
OTHER EHR MEDIAVENDORS |
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|---|---|---|
| MESSAGING | Brand messaging integrated within EHR workflow for Veradigm Network providers. | Access only via limited programmatic partnerships or direct buy. |
| VIEWABILITY TIME & FREQUENCY |
~30 seconds average exposure in a dedicated, non-disruptive space. | Per IAB standards, impressions may count with only 50% viewability for one second. |
| COMMUNICATION & TARGETING |
Uses first-party EHR data and AI Audiences to deliver approved messaging to the right provider at the right time within their workflow. Completes your media mix with targeting based on de-identified, real-time patient encounter data. |
Limited targeting capabilities can result in non-specific communication. |
| TRANSPARENCY | Full visibility into platforms, workflow placement, and performance; POCMA-certified. | Opaque delivery risks mis-targeted delivery. |
Veradigm’s AI Audiences go beyond traditional NPI lists to identify providers most likely to benefit from your message. Using proprietary AI and first-party EHR data, we analyze attributes such as geography, practice size, and patient volume to build highly specific, expanded target sets.
This precision targeting ensures your messaging reaches relevant prescribers at the point of care, where decisions happen, helping improve engagement, prescribing behavior, and patient outcomes.
Veradigm delivers brand messaging directly within the EHR workflow, where providers spend hours each day caring for patients. Ads appear in a dedicated, non-disruptive space, so compliance and clarity are maintained.
Using first-party EHR data and proprietary AI Audiences, Veradigm identifies providers most likely to benefit from your message, beyond traditional NPI lists. This precision targeting, combined with real-time patient encounter data, helps your campaigns reach the right prescribers at the right moments.
Choose the activation method that fits your strategy. You can buy directly from Veradigm or access our exclusive EHR inventory through trusted DSP partners.
Programmatic EHR advertising with Veradigm combines first-party EHR data, AI Audiences, and advanced algorithms to optimize delivery and engagement. This approach expands reach beyond NPI lists and maintains full compliance with HIPAA and industry regulations.
By integrating programmatic options into your media mix, you gain flexibility, transparency, and measurable results—all backed by POCMA-certified standards.
Explore ways to strengthen your media mix by adding programmatic EHR advertising.
Veradigm Digital Health Media is proud to be the first EHR marketing solution accepted as a member of the Point of Care Marketing Association (POCMA).
“Veradigm’s platform of reaching HCPs in their workflow makes them an excellent resource for the association and its members. We look forward to their insights and involvement as we grow the POC industry.” – POCMA Executive Director
As a POCMA member, Veradigm shares the association’s commitment to raising provider awareness through innovative point-of-care marketing channels. Our membership reflects a dedication to transparency, compliance, and the development of industry best practices.
Strengthen your digital health marketing strategy and achieve measurable outcomes in today’s complex healthcare environment. Veradigm Digital Health Media helps life sciences brands reach the right prescribers with clinically relevant, highly targeted messaging at scale, powered by first-party EHR data and AI Audiences.
Our POCMA-certified approach ensures transparency and compliance while delivering proven performance. Partner with our experienced team to build a custom plan that aligns with your goals and accelerates impact. Contact us today to get started quickly and efficiently.
*Advertisements are delivered in an iframe window that is separate and distinguishable from the clinical and practice management workflow within the EHR. No biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.
Learn more about Veradigm Digital Health Media