Point of Care Marketing
Effectively reaching providers where they practice has only become more important as utilization of the traditional face-to-face sales models has evolved.
Veradigm Digital Health Media helps you get the most from your media budget by delivering highly targeted awareness messaging that combines significant scale and reach, measurable results, and trusted execution built on a decade of leadership in point-of-care media - and all in a manner compliant with HIPAA and other applicable laws.
EHR marketing with Veradigm Digital Health Media extends your brand awareness messaging to the Veradigm Network of EHR platforms, which together constitute one of the largest ambulatory EHR user bases in the U.S. This extensive reach allows you to connect with a vast network of healthcare providers, enhancing the visibility and impact of your campaigns.
VERADIGM DIGITALHEALTH MEDIA |
OTHER EHR MEDIAVENDORS |
|
|---|---|---|
| MESSAGING | Brand awareness messaging to Veradigm Network’s ambulatory (office-based) healthcare base. | The only way to reach Veradigm Network providers is directly with Veradigm or through limited programmatic partnerships. |
| VIEWABILITY TIME & FREQUENCY |
Average of 30-seconds per impression of powerful point of care exposure time with your brand’s approved messaging. | Per IAB standards, as little as 50% viewability for 1+ second to qualify as a delivered impression. |
| COMMUNICATION & TARGETING |
Leverage unique real world data first party data insights to deliver approved messaging to the right provider at the right time within their EHR.* Completes your media mix with awareness messaging targeted on de-identified real-time data specific to the patient encounter. |
Varying degrees of targeting that often result in limited, non-targeted communication. Cannot target based on de-identified real-time data, leaving your EHR media tactics incomplete. |
| TRANSPARENCY | Full transparency about which platforms are used all the time, every time, whether direct buy or programmatic. | Lack of transparency about which platforms are used to reach specific NPIs. Many vendors buy from and resell other vendor’s inventory. Are you double buying NPIs in the same platform unintentionally? |
| EXPERTISE | Pioneer in EHR media for a decade with > 16B impressions delivered and partnerships with 200+ life science brands. First to introduce trigger targeting, deliver physician level data, deliver true programmatic optionality, and to join POCMA. |
Cannot match Veradigm’s combination of EHR expertise, precision targeting, scale, transparency and experience |
Veradigm offers a streamlined healthcare software marketing solution for life science companies. Digital health brand awareness messaging to healthcare providers within their EHR (or with other essential platforms such as e-prescribing) can help you to reach providers of interest at multiple points throughout their clinical workflow.*
Now, you can activate EHR marketing campaigns the way that works best for you. In addition to buying directly from Veradigm, we also collaborate with a variety of demand-side platforms (DSPs) to offer our exclusive EHR advertising inventory via programmatic channels.
Programmatic advertising with Veradigm leverages real-time data and advanced algorithms to optimize ad delivery, maximizing engagement and conversion rates. This seamless integration not only enhances the efficiency of ad campaigns but also ensures compliance with industry regulations.
Learn more about complementing your direct buying strategy with programmatic EHR advertising.
Veradigm Digital Health Media is the first EHR marketing solution to be accepted as a member of the Point of Care Marketing Association (POCMA).
“Veradigm’s platform of reaching HCPs in their workflow makes them an excellent resource for the association and its members. We look forward to their insights and involvement as we grow the POC industry.” - POCMA Executive Director
Veradigm shares POCMA’s goal of raising healthcare providers’ awareness through innovative point-of-care marketing channels. With our membership, we look forward to contributing to the establishment of industry best practices.
If you are looking to evolve your media mix to outperform expectations in this rapidly changing environment, Veradigm Digital Health Media can help. We deliver highly targeted awareness messaging with significant scale, measurable results, and trusted execution.
Reach out to us today, and one of our team of experienced experts will contact you to better understand your goals and work with you to put together a custom digital health marketing plan to start driving towards them, quickly and efficiently.
*Advertisements are delivered in an iframe window that is separate and distinguishable from the clinical and practice management workflow within the EHR. No biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.
Learn more about Veradigm Digital Health Media