Point of Care Marketing

Digital Health Media

Point of Care Marketing

Reach targeted providers at the point of care, in a channel they use every day - their EHR.*

Reach Targeted Providers at the Point of Care, in a Channel They Use Every Day - Their EHR*

EHR marketing to healthcare professionals can help raise provider awareness about available therapies for their patients

Effectively reaching providers where they practice has only become more important as utilization of the traditional face-to-face sales models has evolved. This evolution was well underway even before it was further accelerated by impact of the COVID-19 pandemic.

Some data aggregators and consultants can support biopharma companies, payers, and other healthcare industry organizations in delivering some form of point-of-care advertising to providers via their electronic health record (EHR). But only Veradigm Digital Health Media helps you get the most from your media budget by delivering highly targeted awareness messaging that combines significant scale and reach, measurable results, and trusted execution built on a decade of leadership in point-of-care media - and all in a manner compliant with HIPAA and other applicable laws.

MESSAGING Brand awareness messaging to Allscripts and Veradigm EHR* platforms—the largest ambulatory EHR user base in the U.S. No ability to message to providers utilizing any Allscripts or Veradigm EHR* platforms
Highly targeted brand awareness messaging contextually integrated into the EHR* workflow Limited brand awareness messaging, limited touchpoints
COMMUNICATION Leverage unique real world data insights to deliver approved messaging to the right provider at the right time within their EHR* Varying degrees of targeting that often result in limited, non-targeted communication
TARGETING Completes your media mix with awareness messaging targeted on de-identified real-time data specific to the patient encounter Cannot target based on de-identified real-time data, leaving your EHR media tactics incomplete
EXPERTISE Pioneer in EHR media for a decade with > 16B impressions delivered and partnerships with 200+ life science brands Cannot match Veradigm’s combination of EHR expertise, precision targeting, scale, transparency and experience

*EHR = electronic health record. The Practice Fusion EHR displays advertisements in an iframe window that is separate and distinguishable from the clinical and practice management workflow within the EHR.

How does Veradigm Digital Health Media work?

Unlike any other communication or physician marketing channel available to life science companies, brand awareness messaging to healthcare providers within their EHR (or with other essential platforms such as e-prescribing) can help you to reach providers of interest at multiple points throughout their clinical workflow.*

*No biopharma or device advertisements appear during the prescribing workflow consistent with applicable law.

Below is the Veradigm Digital Health Media model for EHR:

Point of care EHR workflow diagram Point of care EHR workflow diagram

Point of Care Marketing Association (POCMA) Member Solution

Veradigm Digital Health Media is the first EHR marketing solution to be accepted as a member of the Point of Care Marketing Association (POCMA).

“Veradigm’s platform of reaching HCPs in their workflow makes them an excellent resource for the association and its members. We look forward to their insights and involvement as we grow the POC industry.” - POCMA Executive Director

Veradigm shares POCMA’s goal of raising healthcare providers’ awareness through innovative point of care marketing channels. With our membership, we look forward to contributing to the establishment of industry best practices.

What Makes Veradigm Digital Health Media Different?

  • Accurate – marketing to doctors’ offices must be done in a way that is clinically relevant for prescribers if it is to be effective. Veradigm leverages de-identified real-time data from the EHR to deliver highly targeted awareness messaging to relevant prescribers.
  • Comprehensive - delivers awareness messaging across a broad range of key clinical workflow elements that are integral to the provider/patient consultation.
  • Proven - successfully executed more than 500 campaigns on behalf of nearly all of the top BioPharma companies to one of the largest EHR provider audiences in the U.S. - all in a manner compliant with HIPAA and other applicable laws
  • Trusted – the first EHR marketing solution to become a member of the Point of Care Marketing Association (POCMA)

Complete Your Provider Media Mix with Industry-leading Point-of-care Communication Designed to Help You Meet Your Goals

If you are looking to evolve your media mix to outperform expectations in this rapidly changing environment, Veradigm Digital Health Media can help. Reach out to us today, and one of our team of experienced experts will contact you to better understand your goals and work with you to put together a custom plan to start driving towards them, quickly and efficiently.

Learn more about Veradigm Digital Health Media

Contact Us

Related Insights, News, and Events

For more information about Veradigm Digital Health Media

Contact us